Online MBA
PG- Duration
- 2 Years
- Level
- Postgraduate
Marketing Management connects digital channels to brand strategy and business planning.
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Digital Marketing Specialist
Reach the right audience online and measure what actually works.
Overview
Digital marketers plan and run campaigns across search, social media, email and content. Because almost everything online is measurable, the role combines creativity with constant testing and analysis.
It suits people who enjoy writing, visual thinking and data in roughly equal measure. Agencies, brands, start-ups and independent consultants all need digital marketing skills.
What you'll do
- Plan campaigns across search, social, email and content channels
- Research keywords and optimise content for search engines
- Manage paid advertising budgets and audience targeting
- Track campaign performance with analytics tools
- Test messages and creatives to improve results over time
Key skills
- Search engine optimisation
- Paid advertising
- Social media marketing
- Content writing
- Web analytics
- Email marketing
- Consumer behaviour
Typical roles
- Digital Marketing Executive
- SEO Specialist
- Performance Marketing Analyst
- Social Media Manager
- Content Marketing Specialist
- Marketing Analytics Associate
Job titles and responsibilities differ between organisations. Salaries vary by employer, city and experience.
How to get there
- 1Online MBA with a Marketing Management specialisation
- 2Online BBA in Marketing as an undergraduate route
- 3Digital Marketing & Social Media Analytics certificate to add hands-on skills
From our catalogue
Courses that lead here
Online programmes that build the knowledge and skills this career draws on. Specialisation availability varies by university.
Online BBA
UG- Duration
- 3 Years
- Level
- Undergraduate
The Marketing specialisation introduces consumer behaviour and campaign fundamentals.
Professional & Certificate Programs
Certificate- Duration
- Short term — weeks to months
- Level
- Certificate
A Digital Marketing & Social Media Analytics certificate focuses on practical tools and measurement.
Online MA
PG- Duration
- 2 Years
- Level
- Postgraduate
Journalism & Mass Communication strengthens the writing and storytelling side of content roles.
Where to study
Universities offering these courses
Universities that offer one or more of the programmes above. Recognition, fees and specialisation availability are confirmed during counselling.
Good to know
Frequently asked questions
Common questions about building a career in Digital Marketing Specialist.
Ready to work towards Digital Marketing Specialist?
Check which of these programmes you are eligible for, then talk it through with a counsellor.
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